In response to negative perceptions of the millennial generation, a group of Hampton Roads 20-somethings is launching a social media campaign to encourage local millennials to drive change in the region.
Global Shapers Norfolk is the first Global Shapers Hub in Virginia, according to a news release. The World Economic Forum established the Global Shapers Community to ensure young leaders will play an active role in shaping the global, regional and local agenda.
“We’d like to respond with an encouraging message. Millennials are proud to live in the 757 and we love our community,” Hub Vice Curator Claire Wulf Winiarek said. “We believe there is a meaningful role for young leaders in advancing a vibrant and inclusive region that works together.”
The 757 social media campaign will include Facebook, Instagram and testimonials from local millennials. The idea is for the campaign to become a platform to help the region become aware of the economic and social diversity of young folks in the region and what concerns and interests them.